Garden Of Eatin'

Challenge: Store brands and new entrants in the market for natural/organic tortilla chips have been eating at the sales for Garden of Eatin’ in recent years; they needed a campaign to refresh their brand identity and establish themselves as the original blue corn tortilla chip.

Insight: Consumers are most likely to try new tortilla chips when at party with family or friends, and there is nothing worse than losing a chip to the dip.

“The Mother Of All Chips” campaign focuses on the variety of tortilla chips that can stand up to any dip. The campaign included a new package design, floor talkers, social and online video.

Results: 74M impressions. 10% ad recall lift. 5% increase in sales. 90% of the target audience prefer the new bag to the old one.

Campaign Strategy Work